The Electric Kombi

I had the opportunity to witness the transformation of an old, broken-down kombi into a cutting-edge electric vehicle powered by a Tesla drivetrain. This revolutionary conversion was the brainchild of our CMO, who tapped into the expertise of Southern Cross Alumni. I recognized the potential to contribute something truly remarkable and took on the challenge with enthusiasm.

As the project progressed, my first task was to conceptualize graphics that would complement the vehicle’s new identity, inspired by its origins in the subtropical region. With stakeholder approval, my team and I brought these concepts to life using 3D rendering. Once the kombi was reskinned, we took it on a photo shoot and utilized our university’s CMS to create a microsite. This site included a learning unit tailored to secondary school students, making it accessible to anyone interested in the project.

Additionally, we developed signage and social media content to promote the project, and the kombi is still being utilized at career expos and in advertisements as an example of what our university’s students and alumni are capable of achieving. Overall, my contribution to this project allowed me to showcase my creativity and collaborate with an exceptional team to achieve a truly impactful outcome.