A recent History
In my current role as Design Lead at Southern Cross University for the past four years, I have successfully led the development of the university’s design narrative and established a consistent and recognizable brand. Prior to this, I worked as a Design Lead for Spectrum Group/Ovato and Senior Designer at Ogilvy, where I played a crucial role in developing the design narrative of these businesses.
Before venturing into the advertising and marketing industry, I served as a design academic at both UNSAAWD and UTS, and also worked as a casual art director for several magazines. Concurrently, I ran my own business, which included a record label, touring agency, and CD manufacturing business that I still manage on the side. My previous experience also includes work in publishing
and magazines, see next page for details.
In my spare time, I build digital and web solutions for small to medium-sized businesses and creators, while also pursuing my passion for fine arts, including painting and digital creation. Additionally, I play the synthesizer in a darkwave band and participate in other musical projects. I’m also a JP and a board member of the Lismore regional art gallery, where I actively contribute to the local community.
My diverse range of experiences in design, academia, entrepreneurship, and community involvement, combined with my passion for the arts, make me a valuable asset to any organization looking for a creative and versatile team member.
Curriculum Vitae
Southern Cross University – Design Lead
May 2019 – Present
Leading the design conversation about public perception of the institution.
Formulated the revised brand position creative to be more impactful, inclusive and simpler to use.
Built a team that could produce award winning physical, digital and immersive experiences.
Led and managed creative strategy, digital and brand design and technology on many projects.
Collaborated with cross-functional teams and external agencies for the delivery of design and creative projects.
Developed agile solutions in response to changes in environment or circumstance.
Ovato / Spectrum – Design Lead
May 2016 – May 2019
Led the rebrand of the umbrella brand Ovato, encompassing 20+ sub brands and acquisitions.
Agency Design Lead: Led the conception, pitching, and completion of design, web, and motion deliverables for all clients.
Helped build small retainer clients into larger propositions by adapting human centred and design thinking methodologies .
Improved creative assets , which led to increased traffic on all digital channels with the development of new creative strategy.
Collaborated with other agencies in the group and freelancers
Ogily Senior Designer
Jan 2014 – Jan 2019
Utilised a full suite of creative tools for motion, digital, web and print outputs.
Design thinking & concept development.
UTS: University of Technology – Casual Academic
Feb 2015 – Jul 2016
Face to face tutoring and lecturing design and design thinking
Wrote coursework including UX and UI cross
discipline modules
Tutored and lectured conceptual modules
UNSW Casual academic
2009 – Nov 2015
Tutored and lectured in design and media arts
Wrote design coursework based on previous
industry experience
Cardboard Robot Creative – CCO (owner)
Jan 2014 – now
UX and behavioural design
UI and front end design,
brand and identity design and consultancy
Whitehouse institute of design – Casual Academic
Aug 2012 – Oct 2015
Device Technologies Freelance designer
Jun 2014 – Sep 2014
The Electric Canvas · Freelance Artist
(projection mapping)
Jun 2014 – Aug 2014
Horwitz Publications Art director
Oct 2009 – Jan 2014
Dual plover – CCO ( Owner )
Jan 1996 – Oct 2014
AD+INC – Freelance Designer
Jan 2009 – Oct 2009
HWI Electrical Freelance Designer
Jun 2008 – Jul 2008
Pacific Magazines – Finished artist
Jan 1998 – Apr 2003
Hannanprint- Finished artist
Oct 1997 – Jan 1998
Text media – Finished artist
Jun 1996 – Apr 1997
News Corp – finished artist
1991 – 1996