ATC Media Kit

This is a media kit for the Australian Turf Club, there was no real brief – just racetrack pic’s and high end fashion. I also put together all the art for the original pitch but its pretty boring and text heavy. Used some instagram filters on the pic’s as they wanted more “youth” type branding for the fashion to gain a wider audience as the established audience/race goers are more about the horses and associated track side business.

Media Kit Pitch for the ATC magazine