3 levels of government for Ashfield council


This was a job for ashfield council, I did the preliminary art direction and then this was given to an animator to finish off – I based a lot of these on Otl Aicher’s work for the munich 1972 Olympic wayfinding. Because he kinda wrote the book on pictograms in a modern sense anyway

You can check out the final video here: https://www.youtube.com/watch?v=ogJTzn1xOxI